Using ChatGPT to do keyword research

By now you've probably heard all the amazing things ChatGPT can do. Everything from creating WordPress plugins to solving difficult math problems.

But how can you use ChatGPT for marketing? I've done some testing recently with experimenting with different kinds of prompts and I've found some very useful tricks I would like to show you. 

The first one is about keyword research.

The ChatGPT prompt

So in order to use ChatGPT properly to get exactly the result we want, we need to learn how to talk to the AI in a special way. I won't go into much detail about using prompts with it all boils down to writing in way that ChatGPT will produce the results you're looking for.

Here is the way I wrote the prompt:

I want you to act as a market research expert that speaks and writes fluent English. 
Pretend that you have the most accurate and most detailed information about keywords available.
Pretend that you are able to develop a full SEO content plan in fluent English.
I will give you the target keyword "keyword". 
From this keyword create a markdown table with a keyword list for an SEO content strategy plan on the topic "keyword". 
Cluster the keywords according to the top 10 super categories and name the super category in the first column called keyword cluster. Add in another column with 7 subcategories for each keyword cluster or specific long-tail keywords for each of the clusters.
List in another column the human searcher intent for the keyword. Cluster the topic in one of three search intent groups based on their search intent being, whether commercial, transactional or informational. Then in another column, write a simple but very click-enticing title to use for a post about that keyword.
Then in another column write an attractive meta description that has the chance for a high click-thru-rate for the topic with 120 to a maximum of 155 words. The meta description shall be value based, so mention value of the article and have a simple call to action to cause the searcher to click. Do NOT under any circumstance use too generic keyword like introduction or conclusion or tl:dr. Focus on the most specific keywords only.
Do not use single quotes, double quotes or any other enclosing characters in any of the columns you fill in.
Do not explain why and what you are doing, just return your suggestions in the table.
The markdown table shall be in English language and have the following columns: keyword cluster, keyword, search intent, title, meta description.
Here is the keyword to start again: "keyword"

Replace the "keyword" with your target keyword that you want to get more ideas around.

This will return keywords in different clusters and with five columns; keyword cluster, keyword, search intent, title and meta description like shown in the image below

ChatGPT does keyword research

The amount of keywords and keyword clusters you will get might vary but here you have many things you need to start writing a good blog post.

What does it do?

By looking at the prompt, it's easy to see what the output will be, maybe you won't know it's actually gonna make columns, but you know what you will get back.

Notice that at the beginning I tell ChatGPT to act like a market researcher. Telling it to act or pretend is something will often increase the likelihood that you will get it to behave in a certain way.

After giving it instructions on how to think and behave, I tell it what I want, in this case I want five columns and what is gonna go in those columns.

Be as specific as you can. Pretend you're talking to a five year old and also tell it what you don't want. 

In return you will get a highly usable table.

There are limits however which I will discuss in a bit, but this is a great way to use a free tool to do some quick keyword research for those with limited tools and budgets.

How to use this keyword research efficiently

Using ChatGPT to do keyword research can be a great way for many to get into getting keywords quick and easily.

Is it as reliable as a tool like Semrush? Probably not, but it shows how you can utilize ChatGPT in your marketing efforts and let it create interesting titles and meta descriptions as well as keywords.

As with everything when it comes to AI, use caution and don't just copy and paste everything the AI spits out.

I've tried to tell it to add another column with search volume, but since ChatGPT does not have access to such data, it can't produce reliable results. The search volume it spits out are completely nonsense.

Same would go with keyword difficulty, it can't know how difficult a keyword is to rank for because it simply doesn't have that kind of data to work with.

When it comes to creativity and finding new ways of looking at writing meta descriptions, titles and coming up with unique keywords, ChatGPT is pretty good.

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