2023 eCommerce benchmark report

Only $99

The ultimate tool for any ecommerce business owner looking to improve their performance and stay ahead of the competition.

What's included in the eCommerce benchmark report

Whether you're just starting out or have been in the game for years, our report has something for everyone. We cover a wide range of topics, from website benchmarks, advertising benchmarks to email benchmarks and more.

With our data-driven approach, all 94 metrics highlighted in this benchmark report are based on real-world data from a wide range of U.S.-based eCommerce stores.




Social Media


About this report

We know that finding reliable industry benchmarks is time consuming if not straight up impossible in many cases. Our main goal with this report is to give you easy access to the latest industry benchmarks and present you with a pure view of all the metrics we've collected — All from one single source.

One of the biggest advantages of our report is that it provides you with a clear understanding of how your business stacks up against the competition. By analyzing metrics such as conversion rates, bounce rates, and average order value, you can identify areas where your business is excelling and areas where you may need to improve. This information can be incredibly valuable in helping you make data-driven decisions that can boost your online sales and increase customer engagement.

This report contains data from over 150 eCommerce stores in the US with a revenue from $100 000 to $10 000 000. All the 94 benchmarks metrics you see in this report are collected by us. No commentary is added as the numbers speak for themselves.



Add to cart rate



Cart abandonment


Conversion rate

Conversion rate


Order value


Some of the metrics covered in this report

  • Social media engagement rate
  • Advertising budget
  • Cost per click
  • Monthly visits
  • Customer lifetime value
  • Traffic source
  • Bounce rate
  • Monthly organic traffic
  • Revenue per recipient
  • Click-through rate

...and 84 other eCommerce benchmarks

How you can utilize this report

If you are an ecommerce business owner looking to stay ahead of the competition and maximize your online sales, our 2023 ecommerce benchmark report is an invaluable resource that you cannot afford to miss. By providing you with critical data, insights our report can help you identify your strengths and weaknesses and uncover new opportunities for growth.

The most important eCommerce benchmarks to keep track of

Conversation rate benchmark

Conversion rate in ecommerce refers to the percentage of website visitors who take a desired action on your site, such as making a purchase out of the total number of visitors. It is a key metric that measures the effectiveness of your website and marketing efforts in terms of generating sales and revenue.

Customer acquisition cost (CAC) benchmark

Customer Acquisition Cost (CAC) is the cost a business incurs to acquire a new customer, usually measured as the total cost of marketing and sales efforts divided by the number of new customers acquired during a specific time period. It is an important metric for ecommerce businesses to track because it directly impacts profitability and can help businesses optimize their marketing and sales strategies.

Bounce rate benchmark

Bounce rate is a metric that measures the percentage of visitors who leave a website without interacting with any page elements or taking any action, such as making a purchase or clicking on a product. In eCommerce, a high bounce rate can indicate that something is not working properly on your website, such as slow loading times or poor user experience.

Download the 2023 benchmark report

Stay ahead of the competition and maximize your online sales.